Our History of U.S. Market Commitment
TRAJECTORY OF U.S. MARKET EXCELLENCE
ShopCouture was born in 2015, when Patricia Pimentel, founder of Couture Trading in 2000, decided to expand her vision to democratize access to the U.S. market for international companies of all sizes.
With her vast experience in international commerce and years leading Couture Trading in the United States, Patricia identified a critical challenge: while large corporations could access the U.S. Market, small and medium international entrepreneurs faced seemingly insurmountable barriers.
In 2015, Luiz Pimentel joined Patricia in creating ShopCouture, bringing his complementary expertise. Together, he developed what would become the NTI Method (New Testament of U.S. Market Entry). Patricia assumed the role of Financial Director, managing the strategic and financial aspects of the operation.
“We created ShopCouture because we believe that international talent deserves to be recognized and valued in the U.S. Market, regardless of company size.” – Patricia Lacognata and Luiz Pimentel, Founders
Today, ShopCouture is recognized as a leader in U.S. Market entry for international brands, with a track record of more than 200 brands transformed and more than US$ 42 million in international products sold to the U.S. Market.
OUR U.S. FOCUSED TEAM
The ShopCouture team is composed of multidisciplinary specialists distributed between international markets and the United States, combining the best of both worlds:
Our International Team
Our international team deeply understands the challenges and potential of global entrepreneurs. They are specialists in:
Analysis and adaptation of products for the U.S. Market Training and technical support for international companies
Development of content and cross-cultural marketing strategies for the U.S.
Operational support for U.S. export-related issues
Technology implementation and onboarding of new U.S. Market clients
Our Team in the USA
Based in Tampa, Florida, our American team works directly in the target market, ensuring: Constant analysis of trends and opportunities in the American Market
Direct relationships with U.S. marketplaces and strategic retailers
Logistics management in American territory
Development of strategic partnerships in the U.S. Local support for clients already established in the U.S. Market
This hybrid structure allows us to offer the best of both worlds: deep understanding of international business reality combined with direct operational presence in the world’s largest consumer market.
OUR MISSION
Democratize access to the U.S. Market, transforming the complexity of the U.S. entry into a simple, intuitive and profitable process for international companies of all sizes, allowing global talents and products to gain the recognition and value they deserve in the American market.
OUR VALUES
Transparency
We believe in clear and honest relationships, always presenting the real challenges of U.S. Market entry along with its opportunities. We don't sell illusions, but viable paths to success.
Applicable Knowledge
We value knowledge that generates concrete results. Our methodology is based on real market experiences, not theories disconnected from international business reality.
Valuing International Excellence
We are ambassadors of international products and talent into the American market. We deeply believe in the potential of global brands and work tirelessly for them to be recognized in America.
Long-Term Partnership
We understand that U.S. Market entry is a journey, not an event. We build lasting relationships with our clients, accompanying each stage of their market growth.